Your ideas need to be sticky and popular. This is a factThe authors highlight that their principles are not a mathematical formula which will guarantee your ideas will stick, but they are proven methods that will increase the likelihood. Made to stick distills years of communication science into an easy-to-remember mnemonic and blueprint for creating sticky ideas. And they’re able to affect people’s opinions and behavior.Īuthors Chip and Dan Heath offer an evidence-led deep-dive into the murky middle section of Malcolm Gladwell’s hit on how hits happen - The Tipping Point - the Stickiness Factor. While other ideas that aren’t as great spread like wildfire. Why do the latter spread so quickly? And why are they so hard to stop? Sticky ideas are easily understood and remembered. In fact, many of them go unnoticed and are never heard of again.
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